Green Media Initiatives (GMI) is a non political, non sectarian and nonprofit registered organization; it is registered under the voluntary social welfare agencies ordinance 1961. Green Media Initiatives (GMI) is working voluntary for the capacity building and strengthening of citizens. Green Media Initiatives organization uses peaceful protests and creative communication to expose local and National problems and to promote solutions that are essential to a green and peaceful future. We also seek solutions to environmental dilemmas and promote open, informed debate about society’s environmental choices. Considering the challenges faced by humanity due to climate change, global warming, natural and man-made disasters, biodiversity loss and deterioration of natural resources.

Vision

To strengthen credible and robust media that informs and engages society on environmental issues.

Mission

GMI mission is now more relevant and important. Our long term strategic drive is to run advocacy campaigns to make over governmental policies within the framework of global agenda.  

The mission of the Green Media Initiatives is to strengthen the quality, reach and viability of journalism across all forms of media to advance public understanding of environmental issues. Green Media Initiatives (GMI) provides vital support to journalists in their efforts to cover complex issues of the environment responsibly. Through combined efforts of all stake holders and partners, GMI also offers unique educational programs and services for working journalists, educators and students. Green Media Initiatives (GMI) also acts to raise awareness among philanthropists, editors, news managers, publishers and other key decision-makers in the media on the value and importance of environmental news reporting.

Objectives

All programs and services of the Green Media Initiatives (GMI) are designed by environmentalists for citizens to address the following objectives:

· To build a stronger and more closely connected network of educated environmental friendly groups

· To stimulate more and better coverage of a range of critically important environmental issues

· To encourage addition or expansion of environmental reporting positions within broadcast, print, and internet news organizations

· To increase use of information resources, training, and educational events that are already available to citizens specially youth

· To foster the creation of important new information resources and training opportunities

· To explore new horizons in environmental journalism

· To adapt education, recreation and training with participatory approach

Scope of Work

We have been running awareness campaigns on Plastic pollution, beach cleaning and stop cutting trees. We are arranging training on Global Warming, Climate change, Smart city agenda, and Kitchen Gardening and water issues.

We arrange press conferences and seminars with environmental experts on various environmental issues. We have till now engaged Dr Pervaiz Amir, Dr Moin, Dr Iqbal Saeed Khan, Dr Ghulam Rasul, Dr Zafar Iqbal Shams and many others.

Special Focus

Trees are important, necessary and valuable to our very existence. It’s not too hard to believe that without trees we humans would not exist on this beautiful planet. Unfortunately, our need for trees is more than ever.  Rising trend in environmental, air and noise pollutions is the matter of grave concern. The trees and forests play vital role in ending pollution. There is a genuine need to enhance tree plantation and greenery in Pakistan to overcome rising pollution affecting the citizens. Issues of carbon emissions, global warming, rise in sea levels are the effects of forest cutting and lack of interest in plantation. While science and technology has provided us with many comforts, and the consequent urbanization and industrialization have many undesired side-effects which are continuously degrading the environment.  Plantation of trees and plants not only make a city beautiful but it also combats pollution and environmental degradation. Nation has a trust on youth to be a part of environmental protection campaign. GMI has identified this problem and has associated itself with this case. Thereby, GMI conducts plantation drive frequently.